Dillustrations - CAMPAIGN & MARKETING

Little words project

Little Words Project is a pioneering brand known for its mission to inspire kindness through personalized word bracelets. As their Senior Graphic Designer, I have played an integral role in driving the brand’s visual identity and marketing strategies. Leveraging tools such as Figma and the Adobe Creative Suite, I contributed to a wide range of creative and strategic initiatives, ALONG WITH THE ASSISTANCE IN CREATIVE DIRECTION AMONGST A VARIETY OF PROJECTS.

FARMER'S MARKET

THE LITTLE WORDS FARMER'S MARKET IS A CREATIVE CAMPAIGN DESIGNATED TO HIGHLIGHT OUR NEWEST COLLECTION OF FRESH PICKED PIECES AND TOKENS YOU WOULD FIND AT YOUR LOCAL FARMERS MARKET STAND. FOR THIS CAMPAIGN, I SPEARHEADED THE CREATIVE DIRECTION, SHOOT PLANNING, STORYBOARDING, AND THE CREATIVE EXECUTION AMONGST ALL MARKETING CHANNELS. HERE, YOU WILL FIND ONE OF MY FAVORITE CAMPAIGNS AND LAUNCHES TO DATE AT LITTLE WORDS PROJECT.

Farmer's Market - Launch Email

Farmer's Market - Supporting Email

Farmer's Market - Retail Signage

Farmer's Market - Website Homepage Banner

Farmer's Market - Social Teaser

Farmer's Market - Tearaway Sheet for activation

disney's lilo & stitch

introducing ohana with our latest disney collaboration. for disney's lilo and stitch, we rolled out three new styles along with limited-edition tags and casted beads. for this launch, I supported the creative direction and photography across the campaign and all it's channels, bringing the mischief and love from some of our favorite characters to life.

Lilo and Stitch - Launch Email

Lilo and Stitch - Retail Signage

Lilo and Stitch - Website Banner

Lilo and Stitch - In Feed Carousel

BLACK FRIDAY / CYBER MONDAY

EACH YEAR, BLACK FRIDAY AND CYBER MONDAY IS AMONGST ONE OF OUR LARGEST CAMPAIGNS AND INITIATIVES. SIMPLY PUT, IT IS OUR SUPERBOWL. FOR THIS CAMPAIGN, I WAS RESPONSIBLE FOR THE IDEATION, CREATION, AND CREATIVE DIRECTION THROUGHOUT ALL ASSETS. AT THE END OF THE DAY, THE 2024 BLACK FRIDAY / CYBER MONDAY SEASON WAS OUR LARGEST GROSSING AND MOST SUCCESSFUL SALE TO DATE.

BFCM Email

Retail A-Frame Sign

Social Story

LITTLE LAYERS

LITTLE LAYERS IS OUR GOLD VERMEIL COLLECTION UNDER LITTLE WORDS PROJECT. CRAFTED IN 14K GOLD VERMEIL, THESE PIECES ELEVATE OUR BRAND AND ADD AN EXTRAVAGANT TOUCH TO ANY STACK ON YOUR WRIST OR NECK. FOR THESE COLLECTIONS, I PLAYED A KEY ROLE IN THE BRAND IDENTITY OF LITTLE LAYERS INCLUDING THE BRAND GUIDELINES, LOGOS, AND THE CO-DIRECTION OF PHOTOSHOOTS AND IT'S CAMPAIGNS.

Little Layers Holiday Email

Little Layers Holiday Retail Signage

CHARMS

CHARMS IS A FUN ADDITION AND BRANCH OF LITTLE WORDS PROJECT, WHERE YOU CAN CUSTOMIZE ANY STACK WITH A SELECTION OF CHARMS AND BASES. FOR THIS CAMPAIGN, I WAS RESPONSIBLE FOR THE look and layout of assets across all channels.

Charms by Little Words Project Email

Charms by Little Words Project Social Post

Charms by Little Words Project Retail Signage

flip (formerly redroute)

Flip CX is a technology company that offers an Alexa-like voice AI experience for businesses to optimize their phone channel for better customer service.

as their lead graphic designer, My responsibilities include anything from campaign management, website design, sales and marketing collateral, infographics and one-pagers, company swag, advertisements, and social media content.

The Future is Voice One-Pager

Meet Flip (EComm One-Pager)

Website Home Page Wireframe

Website Product and Pricing Wireframe

Shitty IVRs Infographic

Flip Datasheet One-Pager (Front)

Flip Datasheet One-Pager (Back)

Flip Notecard

Flip Tradeshow Banner

Flip T-Shirts

CRMNEXT

CRMNEXT was designed to be one of the most powerful banking CRM systems available, providing robust, easily implemented solutions to help you deepen the relationships you have with your banking customers.

As their design coordinator, I was responsible for creating any visual content, including their website assets, one-pagers, infographics, social assets, tradeshow materials, swag, and advertisements.