Dillustrations - PROFESSIONAL

Little words project

Little Words Project is a pioneering brand known for its mission to inspire kindness through personalized word bracelets. As their Senior Graphic Designer, I have played an integral role in driving the brand’s visual identity and marketing strategies. Leveraging tools such as Figma and the Adobe Creative Suite, I contributed to a wide range of creative and strategic initiatives, ALONG WITH THE ASSISTANCE IN CREATIVE DIRECTION AMONGST A VARIETY OF PROJECTS.

BLACK FRIDAY / CYBER MONDAY

EACH YEAR, BLACK FRIDAY AND CYBER MONDAY IS AMONGST ONE OF OUR LARGEST CAMPAIGNS AND INITIATIVES. SIMPLY PUT, IT IS ESSENTIALLY OUR SUPERBOWL. FOR THIS CAMPAIGN, I WAS RESPONSIBLE FOR THE IDEATION, CREATION, AND CREATIVE DIRECTION THROUGHOUT ALL ASSETS. AT THE END OF THE DAY, THE 2024 BLACK FRIDAY / CYBER MONDAY SEASON WAS OUR LARGEST GROSSING AND MOST SUCCESSFUL SALE TO DATE.

BFCM Email

Retail A-Frame Sign

Social Story

LITTLE LAYERS

LITTLE LAYERS IS OUR GOLD VERMEIL COLLECTION UNDER LITTLE WORDS PROJECT. CRAFTED IN 14K GOLD VERMEIL, THESE PIECES ELEVATE OUR BRAND AND ADD AN EXTRAVAGANT TOUCH TO ANY STACK ON YOUR WRIST OR NECK. FOR THESE COLLECTIONS, I PLAYED A KEY ROLE IN THE BRAND IDENTITY OF LITTLE LAYERS INCLUDING THE BRAND GUIDELINES, LOGOS, AND THE CO-DIRECTION OF PHOTOSHOOTS AND IT'S CAMPAIGNS.

Little Layers Holiday Email

Little Layers Holiday Retail Signage

CHARMS

CHARMS IS A FUN ADDITION AND BRANCH OF LITTLE WORDS PROJECT, WHERE YOU CAN CUSTOMIZE ANY STACK WITH A SELECTION OF CHARMS AND BASES. FOR THIS CAMPAIGN, I WAS RESPONSIBLE FOR THE look and layout of assets across all channels.

Charms by Little Words Project Email

Charms by Little Words Project Social Post

Charms by Little Words Project Retail Signage

flip (formerly redroute)

Flip CX is a technology company that offers an Alexa-like voice AI experience for businesses to optimize their phone channel for better customer service.

as their lead graphic designer, My responsibilities include anything from campaign management, website design, sales and marketing collateral, infographics and one-pagers, company swag, advertisements, and social media content.

Brand Guidelines

The Future is Voice One-Pager

Meet Flip (EComm One-Pager)

Website Home Page Wireframe

Website Product and Pricing Wireframe

Shitty IVRs Infographic

Flip Datasheet One-Pager (Front)

Flip Datasheet One-Pager (Back)

Flip Notecard

Flip Tradeshow Banner

Flip T-Shirts

BACK TO THE CUSTOMER AWARDS

The Back to The Customer (B2C) Awards 2023 have been created to celebrate extraordinary work being done by CX leaders, frontline workers, and entire brands in E-Commerce and the DTC space.

CREATED BY THE TEAM AT FLIP, I TOOK OWNERSHIP OF MAINTAINING AND CREATING ALL VISUAL ASSETS INCLUDING THEIR BRANDING, WEBSITE, SOCIAL MEDIA POSTS, AND MORE. TO VIEW THE WEBSITE AND GET MORE INFO ON THE CONTEST AND SCOPE OF WORK, VISIT BACKTOTHECUSTOMERAWARDS.COM

One Week Left Social Post

Meet The Judges Social Post

One Day Left Social Post

Nominated LinkedIn Banner

B2C Sponsor One-Pager (1)

B2C Sponsor One-Pager (2)

SPAMMING ZERO

spamming zero is podcast hosted by James Gilbert (chief marketing officer at flip).

with topics ranging from customer experience to the power of voice, I design all social assets including blog images, weekly slide reels and social posts, and the overall branding of spamming zero.

Spamming Zero Cover Art

Spamming Zero Podcast - Episode Slide Reel

CRMNEXT

CRMNEXT was designed to be one of the most powerful banking CRM systems available, providing robust, easily implemented solutions to help you deepen the relationships you have with your banking customers.

As their design coordinator, I was responsible for creating any visual content, including their website assets, one-pagers, infographics, social assets, tradeshow materials, swag, and advertisements.