NEXTPOINT STUDIO
Nextpoint Studio is a creative agency in Grand Rapids, Michigan, working across branding, digital, and motion design for a range of clients. As their Senior Graphic Designer, I have lead creative direction and design execution across client accounts, from brand identity systems to campaign creative to social strategy, while also supporting the studio's own brand and business development.
AUDIO RADAR
Audio Radar is an innovative light bar product that lets deaf and hard-of-hearing gamers see sound. As a Senior Designer at Nextpoint, I assisted in the branding and creative direction for the application itself: competitive benchmarking, the visual exploration and refinement of the overall app design, layout and imagery, and refining the app's dark-UI color system.
DECKMATE & PONTOONSTUFF
I’ve led creative direction for Pontoon Stuff’s social channels and email headers, keeping the brand’s look and voice consistent across every touchpoint. Beyond the day-to-day, I manage their imagery library and have directed photoshoots, building a visual language that feels authentic to life on the water. The same approach carries over to Deckmate, where I’ve shaped how the products show up visually across multiple channels.
LITTLE WORDS PROJECT
Little Words Project is a pioneering brand built around inspiring kindness through personalized word bracelets. As their Senior Graphic Designer, I've played an integral role in shaping the brand's visual identity and marketing strategy, working in Figma and the Adobe Creative Suite across a wide range of creative and strategic initiatives, and supporting creative direction on projects throughout.
FARMER'S MARKET
The Little Words Farmer's Market campaign was designed to spotlight our newest collection, fresh-picked pieces and tokens inspired by a local farmers market stand. I led creative direction, shoot planning, storyboarding, and execution across every marketing channel. This is one of my favorite launches to date at Little Words Project.
Farmer's Market - Launch Email
Farmer's Market - Launch Email
Farmer's Market - Launch Email
Farmer's Market - Supporting Email
Farmer's Market - Retail Signage
Farmer's Market - Website Homepage Banner
Farmer's Market - Social Teaser
Farmer's Market - Tearaway Sheet for activation
WICKED
Step into the world of Oz with the Little Words Project x Wicked collaboration, a collection built around the power of friendship and magic. I supported on-set creative direction and styling, then carried that direction through our marketing channels: social, retail signage, email, and site.
Wicked: Email
Wicked: Email Module 2
A Frame Signage
TV Screen Signage
Instagram In-Feed Social Post
Instagram In-Feed Social Post
Instagram In-Feed Social Post
Instagram In-Feed Social Post
DISNEY PRINCESS
The Disney Princess collection features 7 princesses and 21 princess-themed bracelets, celebrating the connections we pass down for generations. It was one of our most successful Disney partnerships to date. I played a key role in creative direction, photography and styling, visual identity, and graphic support across every channel.
Disney Princess - Social Bead Quote
Disney Princess - Email
Disney Princess - Retail A-Frame
Disney Princess - Homepage Banner
Disney Princess - Ariel Set
Disney Princess - Cinderella Set
Disney Princess - Belle Set
Disney Princess - Moana Set
Disney Princess - Rapunzel Set
Disney Princess - Jasmine Set
Disney Princess - Tiana Set
CRAYOLA
Crayola x Little Words Project brought back the retro colors and styles of the early '90s. I supported creative direction, photography and styling, and design execution across all marketing channels for the launch.
Crayola x Little Words Project - Email Design
Crayola x Little Words Project - Teaser IG In Feed
Crayola x Little Words Project - Retail Signage
Crayola x Little Words Project - Charms Signage
Crayola x Little Words Project - In store coloring page
DISNEY'S LILO & STITCH
Introducing Ohana, our latest Disney collaboration. For Lilo & Stitch, we rolled out three new styles alongside limited-edition tags and cast beads. I supported creative direction and photography across the campaign, bringing the mischief and love of these characters to life across every channel.
Lilo and Stitch - Launch Email
Lilo and Stitch - Launch Email
Lilo and Stitch - Launch Email
Lilo and Stitch - Retail Signage
Lilo and Stitch - Website Banner
Lilo and Stitch - In Feed Carousel
BFCM
BFCM is their largest campaign of the year, simply put, it's their Super Bowl. I owned ideation, creation, and creative direction across every asset. The 2024 season was their highest-grossing and most successful sale to date.
BFCM Email
BFCM Email
Retail A-Frame Sign
Social Story
Social Story
LITTLE LAYERS
Little Layers is our gold vermeil collection, crafted in 14K gold vermeil to elevate any stack. I played a key role in the brand identity, guidelines, logos, and co-directed photoshoots and campaigns for the dazzling collection.
Little Layers Holiday Email
Little Layers Holiday Email
Little Layers Holiday Retail Signage
Little Layers Holiday Retail Signage
CHARMS
Charms is a playful extension of Little Words Project, letting customers build a fully custom stack from a selection of charms and bases. I owned the look and layout of every asset across all channels.
Charms by Little Words Project Email
Charms by Little Words Project Email
Charms by Little Words Project Social Post
Charms by Little Words Project Retail Signage
FLIP (FORMERLY REDROUTE)
Flip CX is a technology company offering an Alexa-like voice AI experience that helps businesses optimize their phone channel for better customer service. As lead graphic designer, my work spanned campaign management, website design, sales and marketing collateral, infographics and one-pagers, company swag, advertisements, and social content.
The Future is Voice One-Pager
Meet Flip (EComm One-Pager)
Website Home Page Wireframe
Website Product and Pricing Wireframe
Shitty IVRs Infographic
Flip Datasheet One-Pager (Front)
Flip Datasheet One-Pager (Back)
Flip Notecard
Flip Tradeshow Banner
